Off page SEO is a technique which is done outside a page, for building reputation and increasing your presence over the world wide web. This SEO technique is basically done to aware search engines about our services or website. This technique is being used from a very long time and is changing with the changing scenarios over the internet. You know that every great service or technique is misused and is also responsible for the betterment of the service.
Now coming over to the main heading of our article, which is “how to boost your website with off page SEO”. You already know that there are three main parts through which off page SEO is executed.
As stated above that off page SEO is beneficial for getting back links, creating a strong online presence and also to build your online reputation.
Starting from the very first benefit to the business i.e. creating back links
How To Create Back Links With Off Page SEO?
OK, this is one of the greatest uses of off page SEO (however the use is immense). Back links are the links which leads to your website from some different sources like face book, twitter or other relevant websites. It can be done using guest blogging, asking link favor or other methods can be employed. More and more back links are coming to your website it means that you are recognized from a large number of people (which increases trust factor).
Benefits of getting back links:
- Increases the number of visitors coming to your website (hence, more probable conversion).
- Increases the reputation of the website and also gives a good link juice to the web page it is linked to.
- Online brand awareness.
- Helps Google bots to crawl easily through your linked page.
- Improves trust factor.
So many benefits of back links and it seems like the back links got all the benefits for our website but, it is not like that. Many back links coming to your websites can be harm full too. The back links which are harmful that are targeted from low reputed websites or from spamming websites. These harmful back links can be harmful for you too and even can result in spamming of your website.
But, then also it has more benefits than harms.
How Off Page SEO Helps To Create Online Presence?
When you go for off page SEO there is a category or technique which is known as Social sharing. In social sharing we go on different social platforms and share our posts or pages. This guarantees that your content is revolving in those platforms and promises more engagement to the people (Even if they are not your potential customers).
Social sharing keeps people engaged to your brand and that ensures that your name will be in their mouth as soon as they hear of you.
And, you understand that any brand which is remembered by people or they think that they have heard about this brand is most prefferable brand they will pick. So, it also increases your number of conversions.
Now comes the later part where we are going to create and build online reputation using off page SEO or how off page SEO helps you to gain online visiblity and online reputation.
You know that off page SEO consists of three main techniques i.e. social sharing, social bookmarking and link building.
OK, so till here we know the techniques and we are pritty much aware about what happens with those techniques.
If not?
Let me explain how these three techniques effects our online presence or build reputation online.
Social sharing is a way of sharing your content all over the internet and it considered as one of the main off page SEO technique, this method increases social signals and as well it increases your brand visiblity among the community over the social networks Like: facebook, twitter, linkedin etc.
Half of the world population use social media at present and to target them on social platforms ia necessary. It is beneficial for your website as you can bring target audience to your website that may generate conversions.
Social bookmarking websites were build for ‘N’ number of users those who are interested in online studies or reading, they can simply create a bookmark on these websites and grab the content whenever they want.
This was also a social way people can promote their content or somebodie’s content. Now, Google saw these things happening and could not resist itself from taking accountablity of the content being bookmarked. So, Google started taking signals from these bookmarking websites and started considering those websites (that are bookmarked) as the most informational source. This bookmarking, now is considered as the reputed place for every web owner and gives good reputation to those websites that are book marked.
You can share your links on those social bookmarking websites like pintrest, mix, tumbler and reddit. These are the main bookmarking sites.
Link building is the process of connecting various websites using link structure. It helps users to navigate from one page to other. Google accept this a white hat SEO technique to get relevant backlinks from other websites. Search engine use these links to crawl pages between one website or different websites.
We know that these three off page SEO techniques are very useful but we didn’t know that it only does not help you to rank better but also helps you to maintain good reputation over the net.