Job Roles in Content Writing
Content writing is the process of writing, editing and optimizing content for your website to increase traffic, SERP and conversions. Land in a perfect Content Writing job for you after learning its main vertices.
Content Writer Job Profiles
Content writing is a vast field with many job profiles other than just content writing. You should have a deep-rooted knowledge of its job profiles to choose the best one according to your qualifications, skills, and experience.
Content Executive
This post involves multitasking including basic SEO content creation, Basic on-page, and off-page SEO and keywords research. Along with these measures, the performance of an SEO campaign is also included.
Content Writer
The main role of a content writer is to think, create and write attractive and Powerful content with the keywords provided. In this profile keywords and other research, ideas are provided by content executives.
Content Associate
It is a higher rank in the content writing hierarchy. Content Associate has to create, edit and publish content for social media platforms, ads and on virtual media. He should guide the content writers in writing SEO optimized content.
Content specialist/Strategist
A content specialist/Strategist has to make sure that the content written for a website should be SEO optimized and fulfill all the parameters of SEO. He has to search trending topics, make strategies for content and discuss it with the content executive.
Senior Content associate
A well-experienced content associate can get the job of senior content associate. His primary duties include updating the content of the website and monitoring and managing the content quality of the website.
Content Marketing Manager
A content marketing manager should be a complete package of all content related works including content creation, SEO optimization, keyword research, editing, website optimization, and others. He has to manage the complete content writing team and along with guide and monitor them.
Content Writing Job Responsibilities
The basic and main job role of a content writer is to create, write and edit content for the website. Other than that there are many roles of a content writer in the company.
- To perform complete research on trending topics in the industry and develop fresh content on the topic.
- Read and take inspiration from other websites and develop content for the website, blogs, social media, guest blogging, email marketing, and quora.
- Edit and update existing content according to the latest information and trends from time to time.
- Conduct Keyword Research and find the best quality keywords to develop content on certain topics.
- To conduct complete SEO optimization of the content and perform the best SEO practices to increase traffic.
- To create and write effective and eye-catchy headlines that instantly attract the interest of the reader.
- Good use of other page links in the content.
- To create content for other purposes like social media, quora, e-mails, etc other than for websites.
- He should write content that is readable, relevant, answerable and easy to read by giving the most authentic information to the reader.
Who can join the job of the content writer after digital marketing course
Content writing is the foremost and essential part of digital marketing. The Digital marketing course starts with content writing and then proceeds further along with this essential component. A person with keen observing, good writing, researching, and editing skills can go-ahead for the job of content writer. But it should be necessary that the person should have an excessive interest in reading and writing. As without inborn interest, content writing is not possible for any person.
Which type of companies are hiring content writers
There is no specific or single industry that hires content writers but at present 90% of companies are hiring quality content writers for their company. From medical to engineering, financial to real estate, e-commerce to computer, educational to transportation, travel to hospitality and from agriculture to food, Each and every industry is hiring content writers to write and develop content for their websites.
Scope and Opportunities in Content Writing
Content writing is an emerging field and provides great career opportunities for the future. Jobs in this field are continuously increasing as every company whether online or offline, is investing a tremendous amount of money in content writing. They are actively searching for good content writers for their company. The main reason behind it is competition in the digital world for rankings on the search engine. An impressive, unique and relevant content helps to bring a lot of traffic that ultimately improves search engine rankings.
Opportunities in content writing are endless along with consistent growth. Content writers are now in more demand than any other profile. At present Content writing jobs are increasing at a rate of 40% every year and its scope and opportunities are also high and increasing. Everyone wants highly appealing content therefore they definitely require high skilled content writers. Thus it can be said that Content writing has an extensive scope and is definitely a rewarding career with massive opportunities.
Educational background for content writers
There is no particular educational background required for the job of a content writer. But analysis shows that 50% of companies hire people who have bachelor’s degrees in English, journalism, marketing, communication or other related fields.
A person should have a good command over writing English, grammar and sentence making. Along with writing and editing skills knowledge of digital marketing is also required to deliver content to the most targeted audience and promote marketing for the company.
Annual job requirements in Content writing Profile
At present, 90% of companies are hiring quality content writers for their companies. Moreover, the demand for content writers is continuously increasing.
At present, the largest job portal- naukri.com shows 25000+ content writing. Along with that Indeed.com shows 14000+ jobs and monsterindia.com shows 1000+ jobs for this field. This data proves that content writing offers many jobs annually.
How Content Writing jobs are different from other Digital Marketing Jobs
Content writing is a completely different job than any digital marketing job. In content writing you have to write, edit, develop and optimize content. Whereas in other job profiles like in SEO the main duties are increasing traffic Organically, bringing leads and conversions and increasing rankings. In PPC the main objective is to create and run attractive ad campaigns to bring traffic, leads, and conversions and in Social media the main tasks are to share the latest posts and blogs on social media to bring traffic to the website.
But it is a fact that content writing is the most essential job in digital marketing as without content no website can perform in the digital world. Without content, your website will be blank and you have actually nothing to show to your audience. Even SEO, PPC, Social media, etc jobs are actually ineffective without content writers in a company. As then SEO Executives have nothing for which they do SEO, Social media marketers have nothing to share on social media as well as PPC experts also have nothing on the landing page to bring leads and conversions.
Therefore content writing is the most essential part of digital marketing. It is competitive and completely different and important than other digital marketing job profiles.